Most potential clients are going to ask a friend or relator who they recommend for a home inspection. Others will do a quick Google search to find someone who looks qualified and available. This is where your website plays a crucial part in the success of your business. Here are a few reasons you should be investing time and money into your website to keep it up to date.

Sales. Being online will automatically make you more visible to potential clients. This is obviously not all that is necessary to bring in revenue but it is a start. Having an easy to navigate website will allow clients to find information regarding your inspections and you. This will make you more credible and more of a viable option for them rather than calling Joe Schmo, the first number that popped up in their search.

Tracking. With a well-developed website, you should be able to better track your business. You will be able to see the traffic coming through, what people are interested in, and how many unique visits you are getting. This is all useful information in keeping the website updated with what your customers actually want to see.

Strive for Professionalism. While raising awareness about the company, you can also set a tone for what your inspection company strives for including your mission and professionalism. It allows you a platform to display your company’s culture and personality. This can help to set you apart from others.

Learn more about your demographic. You might think you know exactly who you are targeting for your home inspections, but having a website that is visible to everyone might widen that demographic. This will be helpful information to know in marketing your business in other ways.

Take a look at your website and see what areas can improve. Are you using all the tools your website has to offer? If not, start now!