Like any business owner, the importance of being online is only growing! There are several ways for you to reach your potential or returning clients online and we are here to offer some advice on doing just that.
1. Make your website a standout amongst competitors.
When it comes to your website, it is important that you a) have one and b) make it a good one. Ensure that your website is easy to navigate, fast, and visually pleasing. Your customers do not want to spend time digging through pages trying to find what they need. Have everything at their fingertips on the home page. This does not mean overload the home page with information. Simply have buttons and photos that direct them to where they need to go. Make sure that your contact information is front and center. This is most likely what they are coming to your website for in the first place.
2. Blog until your fingers are numb.
Well maybe not that much, but blogging can be a great way to reach customers who are having a problem with their home! Whenever you come across a red flag in a house, use it as blog content. Inform readers of what they should be on the lookout for and what their next steps should be, especially if it means calling a home inspector to check it out! People doing a quick Google search for what they have noticed in their house, might just stumble across your blog, exposing you to a potential customer.
3. Jump on the social media bandwagon but do not over do it.
It is important to be on a social media platform, but only platforms that your target audience is on. As a home inspector, that would most likely be Facebook. Facebook is where people are more inclined to leave reviews and share your page with others who might also be interested in your services. By limiting your social media use to one or two platforms, you are ensuring that you have the time and energy to maintain the pages the way they should be maintained. As a home inspector, social media can be used to share stories of things you come across on the job, promote partnerships, and more!
4. Put your business on top with Google Ads.
Google Ads is an online advertising platform where you can pay to display brief advertisements, service offerings, and sit your business at the top of the search engine. Potential customers are either going to find you through recommendations or a quick Google search. If everyone they Google has 5 stars, it can be beneficial to be the first one they come across.
Implementing just one of these online marketing strategies can help to grow the awareness of your company. See which one works best for you and continue to learn more about utilizing the internet for your marketing needs.
